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Purefoods levels up a Filipino classic with creative kitchen showdown

4 days ago

Purefoods Luncheon Meat just took a flavorful leap forward Long trusted in Filipino kitchens the wellloved staple has introduced a new squareshaped can that keeps its signature taste while making storage and preparation more convenient To mark this transformation Purefoods hosted the SquareUp CookOff a culinary event that showcased just how versatile this pantry classic can beHeld on 3 June 2025 at Whitespace Makati the cookoff gathered popular content creators and homegrown foodies for a friendly kitchen showdown Participants included viral recipe creator Jujumao husbandandwife duo Laureen UyCruz and Miggy Cruz and Okay Na To cooking content queen Grace TanFelixThe event challenged each team to create inventive dishes using three Purefoods Luncheon Meat variants the original Classic the lighter Lite with reduced fat and salt and the Chicken variant for a more delicate flavorIn the appetizer round Jujumao served a bright and crunchy Summer Salad using the Classic variant Laureen and Miggy brought a fun fusion to the table with their Koreaninspired Classic Pajeonstyle Pancakes Grace highlighted Filipino flavors with her bold Chicken SisigThe main course round brought in heartier flavors Jujumao offered a vibrant Chicken Pesto Pasta Laureen and Miggy went for comfort with their cheesy Chicken Ramyun Grace impressed with her Japanesestyle Classic Katsu Rice Bowl that delivered crunch and flavor in every biteFor the snack round Purefoods Lite took the spotlight Jujumao created a crispy Chicken Sando Laureen and Miggy turned the Lite variant into bitesized Sushi Bites with a refreshing twist Grace closed the competition with savory Lite Fritters packed with umami and crunchWhile the event was a fun and flavorful celebration it also reinforced how a familiar kitchen favorite like Purefoods Luncheon Meat can be reimagined to suit todays evolving tastes and lifestyles The new square can may look different but inside remains the same quality and flavor that has earned its place in countless Filipino homesFrom simple breakfasts to imaginative meals Purefoods Luncheon Meat continues to adapt while staying deliciously familiar

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